Do you want to build a winning Social Media Strategy?!
1) Know your Target Market
Social media can have a wide variety of demographics. Make sure you research your market and see when and how your audience is using social media.
2) Take the Time to Create your Content
Carefully think about your content be and what your message is before you post it.
What is the goal? Do you wish to steer traffic somewhere, or do you wish to educate people about your product?
3) Keep your Branding Consistent
Don't ever change your logo, scheme, fonts or color on social media. Keep all platforms of social media the same look with consistent appearances.
4) Create a Cross-Platform Strategy
Make sure your company is on various social media platforms if it
isn't already.
Many different people use a wide variety of social media sites. By expanding your platform you can hit a large pool of consumers, thus broadening your scope.
5)Spice it up!
Don't stick with the same boring, "Today we are selling...." phrase.
Switch it up! Add some pictures, interesting stories or even quotes from a favorite inspiring poem.
6) Follow the 70-30 Rule
This rule keeps you maintaining a great marketing strategy. This rule says to maintain 70 percent engaging content and thirty percent promotional. This keeps your customers interested in the engaging content yet still exposes them to promotions and great sales.
7) Keep your Audience engaged.
Once you get your audiences attention KEEP IT! Use various tools such as Google Analytics to track your audience and learn as much as possible about them. Google Analytics offers a rich database of statistics.
8) Keep Up with Industry Trends
Maintain a finger on the trending topics and stories relevant to your target market.
These social media tips are brought to you by QB DOC.
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